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Volunteering at Scouts is changing to help us reach more young people

Volunteering is changing to help us reach more young people

Volunteering is changing at Scouts. Read more

Discover what this means

The Communications and Marketing team

We’re the talkers, the sharers and filmmakers. We communicate with members and the public, promote all the good things Scouts do and create great content.

Hello from the Communications and Marketing team

Everything we do is driven by our vision to prepare more young people with skills for life, supported by amazing leaders delivering an inspiring programme. From initial concepts through to email activation, website copy, illustrations and national PR – our team play a vital part in creating award-winning campaigns.

We’re a team of 20 people at the moment, headed up by Chloe Kembery, our Director of Communications and Marketing. We’re also very lucky to have incredible support from our Ambassadors and Chief Scout who help to amplify our messages to millions. 

The team’s growing and there could be a spot for you.

Group shot outdoors of the Communications team with Dwayne Fields in the centre with trees behind

Scout Ambassador Dwayne Fields recently dropped by the Communications team Collaboration day at Gilwell Park

Our principles 

Three core principles inspire our work 

  • Inclusion to represent all the communities we wish to support  
  • Insight to serve our audiences better and in ways that feel welcoming and motivating  
  • Innovation to adapt to the new trends and future ones, in line with Scouts digital principles   

To watch in full screen, double click the video

Recent awards and successes

Our movement’s great spirit of resilience and positivity through the pandemic helped 500,000 families with #TheGreatIndoors.

We were honoured to receive the Mark of Excellence for Best Covid response (Public Sector/Charity) in the CIPR Chartered Institute of Public Relations Awards 2021.

Our amazing members also raised £1.3 million for young people in need via #HikeToTheMoon and #RaceRoundTheWorld. These were shortlisted in the Charity Times Awards 2021 for Best Fundraising Campaign.

In September 2021, our team supported the launch of Squirrels, Scouts new programme for 4–6 year olds. Working with volunteers, young people and staff from across the movement, we led on developing the brand, uniform, visual identity and communications campaign. This generated wide media coverage and recognition from the Prime Minister and The Queen.

We won Gold for Best Creative Strategy and Bronze for Best Visual Identity by a Charity, NGO or NF for Squirrels with our partner Supple Studio in the Transform Awards Europe 2022, and Identity Design Launch in the Design Week Awards 2022

Collage of Squirrels branded badges and items

Also in 2022 we were proud to win Gold in the Charity Film Awards £20-50 million Turnover category with ‘What Made Me’, an inspirational video featuring our amazing Ambassadors.

To watch in full screen, double click the video

Hear from some of the team

Here some of the team explain in a bit more detail what their role consists of day-to-day and why they recommend Scouts as an organisation to work for.

Click each video to hear more.


See some of the recent highlights the Communications team took part in

Catch up with the latest news >
Media contacts

View normal working hours and out-of-hours contacts

Contact the Media Team >
Our brand

Learn more about our award-winning Skills for Life brand and visual identity by viewing our brand guidelines. Find everything you need to create great communications in the Brand Centre.

Log in to the Brand Centre >

To watch in full screen, double click the video

From day one, I was really fortunate because I was able to get stuck in and given a lot of responsibility on some really exciting projects. I have supportive colleagues who push me to do my best with this and I’ve learned so much already.

Emily Kenning, Junior Media Relations Officer

To watch in full screen, double click the video

My role is to plan and deliver membership communications, ranging from emails to big social moments and webinars.

Thomas Fisher, Communications Manager

To watch in full screen, double click the video

Working for a children’s charity is incredibly fulfilling and I do feel it gives an extra layer of purpose to my life.

Olive Duffey, Junior Creative Content Producer