You will need
- Scrap paper
- Pens or pencils
- Camera or phone
- Devices with access to the internet
Before you begin
- In this activity, teams will test their digital skills and create a visual social media campaign encouraging people to take a fresh new look at what Scouts is all about today. This could be done as part of Build a brilliant campaign so that everyone understands the different steps involved.
- Don’t forget to check that everyone is happy to be filmed for the campaign video and you’ve got consent from parents, carers or guardians.
- The activity can be done in one session or over the course of several sessions.
- Check out some of our top tips for creating videos here.
- Pair this activity with Joined up thinking to meet requirement 5 of the Stage 3 Digital Citizen Staged Activity Badge and use a digital tool to help plan your movie.
- Everyone should get going by talking about what they enjoy about being a Scout and what Scouts means to them. Talk about what’s changed and what’s stayed the same over the years, and all the activities they enjoy doing now.
- Make a list of things people sometimes say or think about Scouts that might be out of date.
Create a campaign
- Once teams have some information and ideas about the public perception and reality of Scouts, they should plan a short campaign for a social media platform.
- Everyone should decide if they want to make one short film or a series of very short clips or ‘stories’ to use.
- Teams should plan a storyboard of their film or films. Have a look at the information below to help you get started.
- Work together to appoint presenters, a director, camera operators and editors.
- Now that everyone has a plan, teams should film their social media campaigns. They could edit them together during your session, or take it away to edit between meetings.
Don’t watch that, watch this!
- Hold a film night so everyone can watch each other’s finished films.
- The teams should talk together about whether their films accurately show what it means to be a Scout today, and whether the film is eye-catching and would appeal to people their own age.
- With permission, release the films or stories on the section’s social media platforms.
This activity encouraged everyone to consider what works in a quick, visual social media campaign and how this can be used to focus on what it means to be a Scout in the 21st century. The person leading the activity should ask everyone about the challenges they may have faced, which might have been about working together creatively, technical issues, or about how to convey their message. Would anyone do anything differently next time, and why? Has it made anyone look at social media campaigns or adverts in a different way now that they know the work that’s needed behind the scenes? What sort of skills could they can use in other activities, both in and out of Scouts? Are there any other campaigns they’d approach in the same way? This could be drumming up business for an event or supporting a charity or appeal. Congratulate everyone on working together and creating their films.
- Online safety
Supervise young people when they’re online and give them advice about staying safe.
For more support around online safety or bullying, check out the NSPCC website. If you want to know more about specific social networks and games, Childnet has information and safety tips for apps. You can also report anything that’s worried you online to the Child Exploitation and Online Protection command.
As always, if you’ve got concerns about a young person’s welfare (including their online experiences), follow the Yellow Card reporting processes.