Skip to main content
Supported by Nominet

Build a brilliant campaign

Have fun building a brilliant online campaign to promote a community event.

You will need

  • Scrap paper
  • Pens or pencils
  • Masking tape
  • Sticky notes
  • Devices with access to the internet

Before you begin

  • This activity should be done a few weeks before a community event that people want to raise awareness of. Events could include a sale, a sponsored event, a fundraiser, a themed day or a creative arts event.
  • The person leading the activity should paste a long line of masking tape across a wall of the meeting space. Put a post-it note at the beginning with today’s date on it and the date of the event on the other end of the tape. (If there isn’t enough wall space, stick the tape on the floor or even across a table.)
  • Everyone’s going to work together in groups to plan, create and manage a social media campaign for their event.
  • If you’re working towards Stage 4 of the Digital Citizen Staged Activity Badge you’ll need to make sure your team includes people from other parts of the country, or the world. There are lots of ways to get in touch with Scouts in other countries. There’s guidance on the Scouts website.

Build a brilliant campaign

  1. Split into small groups. Each group should take some scrap paper and fold in half twice, so that the page is split into four sections.
  2. Groups should chat about planning their campaign using the information below. Add some notes for the ‘Who?’, ‘What?’, ‘Why?’ and ‘How?’ of their online campaign, one in each of the four sections on their paper.
  3. Next, everyone should discuss the ‘Where?’ and the ‘When?’ of their campaign. They should think about their ideas for posts and information they can release as part of their online campaign and start writing some of these ideas on sticky notes.
  4. Groups could use their devices to search for more information about the event or look at successful local online campaigns.

Planning your campaign


Make a timeline

  1. Once each group has had time to discuss their ideas and write some sticky notes, they can stick their notes on the timeline to create a visual campaign platform.
  1. Everyone should look at the timeline and talk about which ideas will work and which would be harder to do; if there are any sections that have too many or too few post-it notes, take out duplicates and move ideas around. Add in extra ideas if the groups think of them.
  2. Once everyone is happy with the timeline and the ideas, groups should decide which tasks they’ll do to carry out your campaign.
  1. Write these tasks onto sticky notes and add them to your timeline. Everyone should stand by their assigned tasks on the timeline and look around to see if they’re all clustered together or if there are any gaps. The person leading the activity should look to see if anyone has been assigned two tasks that clash and rejig roles if necessary.
  2. The person leading the activity should take a photograph or photographs of the timeline.
  3. Now, combine this activity with Joined up thinking, so the groups can work together online between sessions and contribute to the project and help each other out.
  4. Once the event day arrives, enjoy it and don’t forget to look at what worked really well and could have gone better for next time.


This activity encouraged people to work together to create a campaign from scratch. Once the event is over, everyone should talk together about what went well and what could be better next time. The person leading the activity should remind the group that it can be frustrating at times as the best laid plans don’t always immediately work, especially when targeting an audience of people in the wider community. Everyone should think about how the Scout values of citizenship and community shone through the campaign. Celebrate what worked such as getting creative with memes and messages and which calls-to-action got the best response. Everyone should offer one thing that went really well and one thing that could have gone even better.


All activities must be safely managed. Use the safety checklist to help you plan and risk assess your activity. Do a risk assessment and take appropriate steps to reduce risk. Always get approval for the activity and have suitable supervision and an InTouch process.

Online safety

Supervise young people when they’re online and give them advice about staying safe.

For more support around online safety or bullying, check out the NSPCC website. If you want to know more about specific social networks and games, Childnet has information and safety tips for apps. You can also report anything that’s worried you online to the Child Exploitation and Online Protection command.

As always, if you’ve got concerns about a young person’s welfare (including their online experiences), follow the Yellow Card reporting processes.