Unit Branding and Media Guidance

Jamboree Units are known for their unique brands, and that's no different for the UK Contingent to the 26th World Scout Jamboree.

The UK Contingent Brand

You can read more about the The UK Contingent’s Otter-ly Brilliant Brand here.

Our Guidance for Unit Names and Badges

We want you to give your Unit a unique name and badge that represents your local identity for the world to see. 

We've created guidance to help Units create their brand identity.

Once your Unit brand is designed, we're asking you to share it with us to help make sure everything looks great and there aren't any clashes with other Units.

Using The Scouts branding as part of your Unit's identity

The UK Scouts brand can be a backbone for supporting your own Unit's identity. Visit the Our Brand page to find the full UK Scouts brand guidelines, access the Brand Centre to create branded materials, and read more about our style and how we talk.

26th WSJ Event Branding Assets

While you may not want to use the host's branding in your local Unit branding, their downloadable assets will be useful for creating fundraising materials and more. Click here to visit the Jamboree 2027 branding site. You'll find a download link at the bottom of the page.

Unit Press Release Templates

You can download our template press release, fill in the blanks or customise it more, then use it to send to local press contacts: