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Our brand

Brand guidelines – Helping young people learn skills for life

Quite simply, our brand is who we are, what we look like and how we talk about ourselves. At the heart of our brand is the idea of skills for life. We help young people gain the skills they need to step up, speak up and find their place in the world. The other key part of our brand is our visual identity - our logo, colours, font and tone of voice. You can find out more about this in our brand guidelines. We use our brand to help people understand what we do and inspire them to support us.



Read the brand guidelines >
Style guide coming soon

Scouts’ style guide exists to answer all of your (grammar and spelling related) problems and help you talk about the trickier topics in the right way. Our style is an important part of our brand and identity; it builds trust by helping us sound like one, unified, organisation.

Brand centre

The Brand centre can be used by any adult in Scouting, from a Beaver Scout Leader organising a fundraising event to a County Commissioner organising an AGM. A library of resources has been created for you to adapt and use. This includes:

  • posters
  • flyers
  • stationery (letterhead, business cards, compliment slips)
  • invites and tickets
  • signage for your meeting place
  • banners
  • social media templates
Discover the resources >
How we talk

How we write and speak as Scouts is just as important as what we say. When we use a conversational, informal and friendly tone, using everyday language, people are more likely to respond to our messages and calls to action.

Find out how we talk >