Using AI to help you write a great press release

Join the UK Local Communications Support Team for an online learning session to help you in your role as a communications volunteer with Scouts in your part of the UK.

Learn how to use AI to help you write a press release that will help you get Scouts noticed in local media.

If you're keen to understand how to boost the local image of Scouts, then this session is for you. It’s a brand new session and we're excited to share it with you.

By the end of the session, you'll be able to:

• Describe the importance of a press release and link this to the ‘why’ - it’s not another thing, but will support everything you do locally.
• Describe the elements that make up an impactful press release (headline, bullet points – first sentence, quotes, active + diverse imagery).
• Use AI tools to help you generate a press release that will be of interest to a journalist and get your story some coverage

These online training sessions benefit from full participant engagement, so if you book onto this session please be prepared to ask as many questions as you want and to engage in any role plays used during the sessions.

We know from feedback from previous course participants that you'll learn more of the skills you need if you engage as fully as you can.