How to spot stories and devise a media plan

If you're keen to understand how to boost the local image of Scouting, then this session is for you. It’s one of a series we are running across 2026.

By the end of the session you'll be able to:

• Identify everyday stories that happen termly in all Scout Districts and Counties.
• Describe out how to make these everyday events 'newsworthy', particularly when there are annual, such as Remembrance Day, Pride, Summer Camp, International Trip etc.
• Identify the key elements of a District/County Media plan (Purpose, audience, Channels, events and dates).
• Describe the difference and value of owned and earned channels.
• Describe the audiences reached by their channels and the potential rewards.
• Outline the next step in developing a workable plan and how they can get involved in activation events.

These online training sessions benefit from full participant engagement, so if you book onto this session please be prepared to ask as many questions as you want and to engage in any role plays used during the sessions.

We know from feedback from previous course participants that you'll learn more of the skills you need if you engage as fully as you can.