How to spot stories and devise a media plan

If you're keen to understand how to boost the local image of Scouting, then this session is for you. It’s one of a series we are running across 2025.

By the end of the session you will be able to:

• Identify everyday stories that happen termly in all Scout Districts and Counties.
• Describe out how to make these everyday events “newsworthy”, particularly when there are annual, such as Remembrance Day, Pride, Summer Camp, International Trip etc.
• Identify the key elements of a District/County Media plan (Purpose, audience, Channels, events and dates).
• Describe the difference and value of owned and earned channels.
• Describe the audiences reached by their channels and the potential rewards.
• Outline the next step in developing a workable plan and how they can get involved in activation events.