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Promoting Scouting

Media work is a great way to promote Scouting, whether it's to parents or other parts of the community. Scouting is about adventure for everyone and at every level. This message runs through all of our media work and is what we call our ‘brand’. Underpinning the idea of adventure is that Scouting is about fun, friendship, trust, being confident and inclusive.

Media contacts

If you have an inspiring story about Scouting why not tell the world about it? Please use the Membership Services Database to contact your Area/County Media Development Manager. This person has the skills and contacts to help promote Scouting online, in print and through TV and radio.

Alternatively please contact the media relations team on 0345 300 1818.

Media Library

Access our media library for high-resolution images and video footage for media use.

Branding guide

For information on how you can use the Scout branding and logos, visit the brand section of our website.

Tell us your story 

Submit your story to the Scouts and it could feature in local or national media! Why not send it in to us at scout stories.


Scouting Ambassadors

Scouting ambassadors are prominent people who support us in transforming the lives of young people. They are representatives for Scouting, and use their knowledge and experience to benefit the movement.

Learn more about the role of ambassadors >