Scout images
Our images should reflect our tone of voice, which is
Positive
Challenging
Informal
Surprising
Friendly
They should also promote our brand values:
Everyday Adventure and Challenge, Fun and Friendship, Positive Impact.
The following should act as a shorthand guide and applies to Scout images used for any purpose.
|
Try this . . . |
Avoid this . . . |
|
Active |
Static |
|
Adventurous |
Grip and grin |
|
Fun and friendship |
De-motivated or unhappy young people or adults |
|
Diverse |
Football team style group shots |
|
Youthful and youth-shaped |
Boys only |
|
Challenging |
Uniform only |
|
Interaction |
Little or no ethnic diversity |
|
Teaching or passing on skills |
Deliberately posed, awkward or artificial looking shots |
|
Inspiring |
No context |
|
Teamwork and leadership |
Mid distance where it is difficult to identify the subject |
|
Citizenship |
Images that propagate stereotypes eg. knots, knees and hats! |
|
Positive impact |
Excessive uniform |
|
Determination |
Images that show drinking, smoking etc. |
|
Clear and well composed |
Out of focus and poorly framed |
|
Achievement and pride |
Shots without human interest |
|
Informal and relaxed |
Marching or inspections |