Building a communications team
Effective communication involves a range of tasks and skills, most often undertaken by a team or by a single individual with multiple talents.
Creating a communications team means that a number of areas of work can be broken into smaller tasks. The number and size of these tasks will depend on the way that your local Scouting operates. Use this list of roles and tasks to create a role suited to your local needs.
- Recruit, manage and build a team that generates written and image based content
- Create and implement a communications strategy with measurable goals
- Create a rolling plan of local dates, assign team members to support
- Work joined up with other volunteers to reuse content and share resources.
- Seek out good news stories and develop content (images, quotes, video, story)
- Develop contacts and pitch stories to print, online, radio and TV outlets
- Create a plan and monitor media coverage and reviews output
- Work joined up with other volunteers and young people to generate and reuse content and share resources
- Develop web systems to support member communications
- Create an ongoing plan to administer web systems
- Monitor statistics and share communication goal achievements
- Work joined up with other volunteers to reuse content and share resources
- Publish news that is relevant and timely
- Publish news motivating members (and non members), embracing the Scout brand
- Create and publish in a format suitable for your audience
- Work joined up with other volunteers to reuse content and share resources
- Graphic designers
- Photographers
- Videographers
- Social media creators
- Writers (web, print, press release)
Further information