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Perception team opportunities

We're recruiting for various perception team opportunities, check them out below.

The Perception Team

How people perceive Scouts has a fundamental role in whether they are attracted to join Scouts as a volunteer, as a young person or to support us as a funder, donor, or partner.

Our team is focused on responding to the movement building back membership so that we can support young people after the disruptions of the pandemic. This also means supporting local Groups to retain and recruit adult volunteers to make Scouts available to more young people, especially in communities new to Scouts, so that: 

  • More young people can take part in Scouts when there are more volunteers to support them
  • Young people share their experience of Scouts, are proud to identify with it and shape how it is seen in communities
  • More young people and volunteers from all communities join and stay with Scouts

Our challenge is that recent research has shown: 

  • 45% of people reported never hearing about the Scouts
  • 62% disagree with the statement “I hear more and more about the Scouts these days”
  • Just 15% reported having had a conversation about Scouts recently

Our Perception team is focused on improving how Scouts is seen in local communities across the UK. It’s essential for us to reflect the diversity of the communities we are in and to show that Scouts is open to all, with an inspiring, fun programme that offers young people skills for life.

To be able to make decisions that meet the needs of our diverse membership we would particularly encourage applications from women and from people in Black, Asian and ethnic minority communities who are under-represented in our decision making groups.

The perception programme

The Perception team oversees a programme which includes a range of projects to help improve our reach, relevance and reputation. Some of these are multi-year projects, such as rolling out the new brand or reviewing what we wear. Others are more specific and time bound such as supporting the movement to mark the Queen’s Platinum Jubilee, or developing the brand and uniform for Squirrel Scouts.

Perception Projects

Here are some of the current projects that you could be involved in as a member of the Perception team.

  • #GoodForYou – making sure our national volunteer recruitment campaign is effective and useful for local Groups and Districts
  • Local visibility – supporting local Scouts to become more visible in inclusive ways in their local community
  • Chief Scout search – looking at who will be our volunteer figurehead when Bear Grylls’s term ends in 2023
  • Brand development – supporting volunteers to use our brand and sharing more youth content across our communication channels
  • What we wear – reviewing our uniform, with a focus on what members aged over 10 years old wear (Scouts, Explorers, Network and Adults).


How to apply

Please read the vacancy pack carefully and complete the expression of interest form detailing which of the role(s) you are interested in applying for. 

Key dates

The closing date for applications is 09:00 Monday 29 November.

Further information

If you'd like to discuss the roles in more detail please contact CJ Ledger, Deputy UK Chief Commissioner (and former UK Commissioner for Perception), or Chloe Kembery, Director of Communications and Marketing


Mainly remote occasional meetings to be held in and around London

Closing date:
Mon, November 29, 2021, 9:00 AM

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