Digital Marketing Executive

Marketing

• Deliver to the marketing strategy for all our ecommerce platforms to extend our reach, connect with our customers and drive traffic
• Create, edit and schedule email marketing campaigns following given briefs
• Proactively manage our social media channels, including writing and collating content for different audiences, and answering to comments and messages when relevant
• Create, edit and schedule paid campaigns on social media following given briefs
• Edit blog posts and website pages
• Support in planning across all marketing channels
• Proactively suggest new initiatives to create more marketing opportunities and identify new marketing tactics
• Provide weekly reports to the Marketing Manager for trade meetings on the marketing performance versus key marketing KPI’s
• Assist with production, design and content for materials used in online print (and occasionally offline) depending on audience for each collateral item
• Monitor and report on the company database growth and to manage to e-campaign preferences to support the Marketing strategy of targeted communications; maintain and update the mailing data base following online marketing activities, ensuring the mailing database is accurate and up to date at all times, to continually drive segmentation within the database.
• Manage their own performance, which is monitored and reviewed regularly with Line Manager, in line with set objectives
• Work with the comms team in HQ and foster a collaborative approach to connect better with customers
• Create designs and GIFs for dynamic content to encourage engagement across all platforms (preferable).

Communication

• To effectively communicate with:

1. a) Internal SSL & TSA departments/colleagues
2. b) External suppliers and customers

• To clearly and concisely develop, monitor and document plans & agreements.

• The successful candidate will have strong customer, market and brand awareness, as well as having a passion for marketing and innovation. We are looking for someone enthusiast, organised, efficient, dynamic and creative with excellent communication skills.
• Someone who is experienced in Digital Marketing and Social Media Management.
• You will need to be an enthusiastic team player who is well presented, articulate and has excellent written and non-verbal communication skills. You will have a career history that demonstrates a talent for developing and implementing marketing campaigns across the various digital platforms, as well as an inherent ability to recognise and develop commercial opportunities.
• You will be a highly analytical individual who is organised, methodical and efficient, with excellent judgement, communication, confidence and have a keen eye for detail.
• You must be highly web literate, a social media expert and comfortable with managing content via WordPress in order to build and manage integrated campaigns across multiple platforms.
• You must enjoy working as an integral member of our team but also be capable of managing your own priorities and workload to deliver high quality work that meets expectations and deadlines.

Skills and abilities

Essential:

• Experience in copywriting, email marketing and social media management
• Track record of deliveringsuccessful social media (organic and paid) and email marketing campaigns
• Good creative judgement
• Faultless stakeholder management skills to influence peers and the senior team
• An analytical mindset to analyse performance based on data from multiple sources and suggest improvements to increase results
• Advanced knowledge and experience of using Microsoft Office applications, Google Analytics and WordPress
• The ability to work under pressure and prioritise multiple activities
• Exceptional time management skills to manage its own time and meet deadlines
• Exceptional knowledge of the English language (written and spoken)

Desirable:

• Experience collaborating with buyers to provide excellent marketing support for product launches
• A creative mind to inspire and drive to do better and continuously improve
• Graphic Design skills (experience with Adobe Ai or Canva)

Values and Personal Qualities

Essential:

• Team player, flexible and responsive to the needs of colleagues
• Pro-active driven by positive results with a confident and enthusiastic attitude.
• A trusted person with the ability to build confidence in others.
• Lead by example and demonstrate high levels of personal integrity.

Desirable:

• Drive personal development and look for progression.

Competency Framework

Level 4.

Safeguarding rules – Yellow Card

We are a youth organisation who takes safeguarding seriously.  The post holder agrees to comply at all times with the safeguarding rules as set out on TSA’s yellow card, which can be found here. This is shared with young people and carers, as well as employees, so everyone knows our rules of engagement.

In order to comply, stringent vetting procedures take place including checking against an internal database to assess suitability and also Basic/Enhanced DBS checks as required.

GDPR and Data Protection

The post holder hereby agrees not to disclose any confidential or sensitive information to a third party or outside organisation except where required to do so by law and to adhere to our Data Protection and GDPR policies

Health and Safety

The post holder agrees to abide by TSA’s Health and Safety principles and code of conduct and to take all reasonable steps to ensure both their own safety in the work place as well as that of their colleagues.

Equal Opportunities

The Post holder agrees to promote and uphold the principles of equal opportunities in accordance with TSA’s Equal Opportunities Statement and all related policies.

Benefits

Holiday Entitlement: On top of your generous 25 days holiday we give you up to three extra days off between Christmas and New Year. And that’s not all, holiday goes up to 28 days after 2 years’ service and 32 days after 5 years’ service.

Looking after your health and wellbeing

Simply Health scheme: Optical, dental and many more appointments covered, as well as great gym and family days out discounts.

Sickness absence: Once you’re three months in, we have generous sickness pay, above the statutory.

Looking after your future

Generous Pension Scheme: We look after your future. You will be automatically enrolled into The Scout Association’s Group Personal Pension Plan, contributing 3% of your qualifying earnings. The Scouts will contribute double at 6% of your qualifying earnings on auto enrolment. You can increase your contribution at any point and we will double your contribution up to a maximum of 10% of your gross salary.

Looking after your family: Your loved ones will receive four times the basic salary if you pass away while employed by us.

Getting to and from work

Car parking: Yes, our parking is free at all sites. 

Minibus Service: When working at Gilwell Park, a minibus can collect you at various times from Chingford Station and drop you back at various times. 

We are proud to be a family friendly employer

Personal Days: Up to four personal days paid leave a year. 

Maternity/Paternity Leave: We pay maternity leave above the statutory minimum requirement.

Start and finish time: Employees can apply for some flexibility on their start and finish times of work.

Making your money go that little bit further

Scout Store purchases: You can buy Scout Store merchandise with a discount of 25% on certain items.

Online benefits portal: Our online benefits portal allows you to tailor make your own benefits package.

Developing yourself and others

Study and volunteer leave: Special leave includes paid leave for volunteering and study leave.

The Scouts Structure

The UK headquarters of the Scouts is based at Gilwell Park, Chingford, London, and is operationally divided into four directorates.