Introducing everyday adventure
Everyday adventure is at the core of Scouting. It is our personality and at the heart and soul of everything we do.
It is the single most important thing about us that makes Scouting different from everyone else.
What do we mean by everyday adventure?
When we talk about adventure, we mean ‘everyday adventure’ – for everyone and at every level. Rather than sky diving, ice climbing or trips to the South Pole (although some of our Scouts have been there), the sort of adventure Scouting offers is the chance to experience something different and the opportunity to challenge ourselves. When a Beaver Scout wakes up the morning after a sleepover, or a Cub Scout has just got over her fear of heights by completing her first abseil – that’s adventure.
We do some pretty amazing things in Scouting, but for us, adventure is a way of life and not just an activity or expedition. Our Scouts grow in confidence by trying out new skills and stretching themselves. Whether it’s an Explorer trying out his Frenchon an international trip or a Scout leading his Patrol for the first time, it’s a step forward. When a Scout stands up to a bully, or sticks up for what they believe in, that’s adventure.
The essence of Scouting
Having a clearly defined, communicated and understood brand essence helps us:
- project a single, strong and real image of Scouting
- increase our recognition
- market ourselves more easily
- increase our membership and support.
Our essence
Adventure.
What we do
Offer challenge.
What we deliver
We enrich lives.
Our strapline
Be prepared.
Our values
Fun, friendship, confident, inclusive and trusted.
What is a brand?
- Our personality.
- Who we are.
- What makes us unique.